Remember the ‘Cover Letter’? Here’s why it matters

Explaining why you're applying for a specific job and highlighting your advantages over other candidates might seem difficult, but it results in the Cover Letter. This is one of the oldest tools frequently used by HR professionals to filter and shortlist candidates. As this document is part of the application package, we will outline its purpose and explore its importance.

Donors often require different CV formats that job seekers should be familiar with and use according to specific needs. While many donors also request a Cover Letter, some may not. This raises the question of whether preparing a Cover Letter is essential - can a CV alone suffice? Let's explore some reasons for creating a Cover Letter to help you determine if it's worth the effort.

What do the statistics say?

Given the limited quantitative data on this issue, examining the actions of both employers and job seekers as indicated by existing surveys would be prudent. According to a Career Builder survey, 45% of job seekers omit a cover letter when applying for a job. Conversely, a Washington Post survey reveals that 53% of employers favor candidates who include cover letters with their resumes.

For numerous job listings, the requirement to submit a Cover Letter is either not specified or is stated as optional. However, statistics indicate the significance of crafting a Cover Letter. It is quite likely that a Cover Letter will play a crucial role if the resume makes it through the initial screening and the candidate is shortlisted.

Make a good impression on the employer

It's quite typical to find a note from the employer after a job advertisement, encouraging you to discuss your motivation for joining the team. The hiring party seeks to sense your enthusiasm. This can significantly aid them in filtering out candidates who submit their resumes automatically without genuine passion for THIS specific role, in THIS specific company.

You are the right fit for the role

An effectively crafted Cover Letter enables you to demonstrate to your prospective employer why your experience makes you the perfect fit for a specific position and how you could contribute positively to the company if given the opportunity. We recommend highlighting your soft skills as they are highly valued! While it's crucial to include measurable accomplishments, don't just focus on the hard facts.

Explain the employment gaps

Another advantage of the Cover Letter is its capacity to highlight your history. Therefore, if you've experienced a notable career gap or switched sectors, it's beneficial to mention this in your Cover Letter. This approach showcases your transparency and willingness for open communication, qualities that are highly appreciated by potential employers. It's crucial to emphasize the relevance of the skills and competencies you've gained, which can be applied to the position you're aiming for.

A personal touch of the Cover Letter

Unlike a CV, a Cover Letter can genuinely showcase your personality, potentially enhancing your likelihood of securing an interview. Nevertheless, it's essential to convey information in a balanced and professional way, as only 36% of recruiters consider cover letters effective in demonstrating the elusive 'cultural fit'.

Here are a few tips on a balanced and powerful Cover Letter:

• Don’t ‘be nice’

• Avoid jokes

• Keep it professional

• Focus on your career achievements

• Be brief and straight to the point

If you're preparing to apply for your next job and are curious about crafting a Cover Letter that will set you apart from other applicants, we have exciting news for you. More information on this topic will be shared in our upcoming article. Stay tuned!

Wrap-up

In summary, whether you're intending to re-enter the job market or simply want a flawless document that showcases the expertise you've gained over the years, it is certainly advantageous to put in the effort to present a Cover Letter to a potential employer!